Lori Green grew up in California’s Central Valley, surrounded by a vast farming community and some of the largest producers of wine in the world. Green spent ten years at the E. & J. Gallo Winery and attributes it to her continued love of all things marketing…and wine. She traversed the forecasting, consumer research, creative services and national events departments, where she managed point-of-sale traffic, bridged the gap between creative and marketers, and developed brand-consistent marketing materials for more than twenty brands.
After working for the largest family-owned winery in the world, she found herself in Denver, Colorado as the Director of Marketing for the number one brand of men’s professional haircare – American Crew. It seemed that growing up in her mother’s salon and grandfather’s barbershop was a sign. She spent the next five years developing and fine tuning the American Crew family of products through strategic brand awareness projects. As with anyone that’s worked in the wine industry, they’ll tell you it’s a hard business to leave and even harder one to stay away from. In 2010, Green returned to California and found a home back in Sonoma County at Jordan Vineyard & Winery. Her five years at the venerable winery allowed her to expand the more typical brand development tools to include viral marketing and a hospitality-focused trade program.
In 2016, Green took on the role of Director of Marketing at Hundred Acre Wine Group with passion and enthusiasm, developing and executing a new marketing strategy for the cult Cabernet producer’s luxury brand, as well as the half-million case Layer Cake brand, Cherry Pie wines and If You See Kay.
Now, an independent business owner, Green employs a customer-first attitude and a keen eye for detail, focused on striking a balance between client needs and brand authenticity to bring fresh, new ideas to life. No project is too big or too small and she understands the impact and importance of each deliverable.
Downtime is typically a simple affair – hanging out with friends and drinking wine. An avid traveler, she also finds inspiration outside of wine county. From beachside service techniques to the latest trend in camping, you never know where she’ll get her next great idea for a creative concept. She currently lives in the heart of Northern California’s wine country, Healdsburg, California, and can’t imagine living anywhere else.